Yesterday in the mail I received an interesting package from Disneyland. It contained a letter from George Kalogridis and a commemorative book about the Disneyland Resort. I had read online that they were shipping something to Annual Passholders but I had not had time to really follow up on it. The letter explained that the five year expansion of the Disneyland Resort has been completed and that instead of the regular Backstage Pass magazine they sent this book. Above is a picture of the font cover and below a quick picture of one of the interior spreads, this one from Cars Land. The book itself is the traditional soft cover picture book format that you have seen over the years at the park. I don’t see page numbers but its pushing 80 pages (40 pages front/back). The book includes pictures from all around the resort organized by location for the most part. The photos seem to highlight cast members and some guest interactions.
I really enjoyed the book and am curious if this marks a new direction for Annual Passholder relations or if this is one time deal.
Did you receive a book? What are your thoughts?