Today is the first day of a new ticket pricing system for both Walt Disney World and Disneyland. It is a seasonal system, think of it the same way you view hotel rates where you pay more to go during the “popular” times. It effects the base one day one park ticket and it varies by the day you plan to visit. There are currently three seasons – Value, Regular and Peak. These are based off the expected attendance during that time of year. The busier it is the more it will cost you to visit. The Disney Parks Blog posted a piece yesterday describing the new system. In typical fashion they gave very little notice to this increase, one day. Contrast this with how the Tokyo Parks are operated. They issued a press release in early February for the increase that takes effect in April. Here is their release if you are curious.
Seasonal pricing only effects single day tickets at this point. Multi-day tickets and annual passes are still priced in the traditional structure of a single price no matter when you visit. As of today prices on multi-day tickets did increase anywhere from $10 to $30 depending on the type of ticket. Annual Pass rates did not change.
For single day, single park Walt Disney World the Value days start at $97 which is less than the old single day ticket. Regular days start at $102 a slight increase and Peak Days at $114. At the Walt Disney World Site they have a calendar looking ahead through the end of the year with the pricing. Peak days are holiday weekends, Spring Break, June/July and Christmas. To see the calendar go to https://disneyworld.disney.go.com/tickets/ and then select a single day ticket.
Disneyland follows a similar pattern. The three seasons are: Value $95, Regular $105, Peak $119 The old pricing was $99. https://disneyland.disney.go.com/tickets/
This has been rumored for a long time now and Disney finally implemented something. The goal is to try and even out the crowds more throughout the year and try and reduce the over crowding during certain periods. Another case can be made that during the “off seasons” less is typically happening in the parks, hours are shorter, etc.. so it should cost less to visit than days when everything is typically open and the parks are open longer. At this point this only effects one day tickets. I am curious how many guests really buy just a one day ticket in Orlando. At Disneyland I think this may be more common but at WDW it seems the volume of one day tickets would be considerably less so curious if it will have a noticeable impact on crowds. Wonder if this is a trial and multi-day tickets will be changed in the future. Also note even though multi-day tickets were not impacted by the seasonal changes, there were across the board price increases of varying amounts as they normally do this time of year.