Shanghai Disney Resort Unveils TRON Realm, Chevrolet Digital Challenge (Press Release)
SHANGHAI, September 5, 2016 – Shanghai Disney Resort and its alliance participant SAIC-General Motors today unveiled an exciting new experience for park guests called TRON Realm, Chevrolet Digital Challenge. A new addition to Shanghai Disneyland, TRON Realm showcases three state-of-the-art concept vehicles, innovative simulators, and advanced vehicle design technology, immersing guests in an imaginative and innovative world full of technologically advanced marvels.
Located in Tomorrowland, – a place of limitless possibilities that celebrates the hope, optimism, and potential of the future – TRON Realm, Chevrolet Digital Challenge joins the TRON presence already at Shanghai Disney Resort. The experience is easily accessible from TRON Plaza outside the immensely popular TRON Lightcycle Power Run, which made its global debut at the grand opening of the resort and is exclusively sponsored by Chevrolet. The new and exciting TRON Realm allows guests to imagine, create, and drive virtual vehicles through the incredible world of TRON, fulfilling Tomorrowland’s bright promise of the future, and making it attractive for guests seeking new worlds of adventure.
Drawing inspiration from the digital world of TRON, the interior of TRON Realm features sleek, contrasting surfaces, glowing glass rails, and blue digital lighting, inviting guests to explore three exciting interactive zones – Imagine, Create and Drive. These zones each have exciting interactives that allow the guest to be immersed in the future of transportation and highlights Chevrolet vehicle technology that is integral to the TRON Realm experience. In the Imagine zone, guests can virtually suit up in a specially designed Light Suit, driving in the world of TRON. The signature design experience, Advanced Vehicle Design, in the Create zone allows guests to create next generation vehicles. In the Drive zone, guests can drive a Light Runner from the seat of a Chevrolet-inspired Driving Pod through the compelling digital world of TRON.
TRON Realm, Chevrolet Digital Challenge also presents three cutting-edge concept vehicles: Qing Yi, Ling Si, and Guang Suo. Qing Yi, the centerpiece of the TRON Realm, is a “Light Runner”-type Chevrolet vehicle with outstanding driving dynamics and technology. Ling Si features exceptional electrification, connectivity, and represents a new class of TRON urban mobility. Guang Suo is another hyper-fast vehicle boasting an innovative sound-energy propulsion system.
Disney and Chevrolet have a long history of collaboration around the globe. At their core, Disney and Chevrolet are entities of optimism, believing that with a little ingenuity, anything is possible.
TRON Realm will officially open on September 20, and joins the other world-class attractions and entertainment at Shanghai Disneyland that help create unforgettable memories for guests of all ages.