Press ReleaseShanghai Disney Resort

New Shanghai Disney Resort Parade Float Brings Disney Magic to the 2017 Shanghai Tourism Festival

Shanghai, September 1, 2017 – In what has become a fan-favorite Shanghai Disney Resort tradition, this September the resort will introduce an enchanting new parade float for the 2017 Shanghai Tourism Festival, bringing magic and excitement to spectators in Shanghai and viewers from around the country. The newly designed parade float is named “Magical Blast” and is designed to delight guests with authentically Disney magic and distinctly Chinese charm.

“Shanghai continues to rapidly develop as a world-class tourism destination and the 2017 Shanghai Tourism Festival is a celebration of all the city has to offer,” said Philippe Gas, General Manager of Shanghai Disney Resort, “We look forward to bringing more unforgettable fun and entertainment to the Shanghai Tourism Festival parade, and to welcome guests from near and far to experience the magic of Shanghai Disney Resort.”

Shanghai Disney Resort made its Shanghai Tourism Festival parade debut in 2014 and has participated in the event every year since. Shanghai Disney Resort’s debut float earned the “Most Popular Float of the Year” award, and the resort’s 2015 and 2016 floats have also been fan favorites with parade viewers.

This year’s Shanghai Disney Resort parade float, “Magical Blast”, incorporates intricate Chinese designs, including traditional Chinese knots and white clouds, symbolizing luck in local culture, melded with bright colors, modern, tropical patterns and exclusive Disney artwork that make this one of the resort’s most vibrant, colorful floats to date. Leading the way for the parade float are Mickey and Minnie Mouse who will be dressed ready for vacation in colorful resort-wear and will wave to the crowds along the Huai Hai Road route. A magnificent Disney castle will be the grand centerpiece of the float, representing the iconic Shanghai Disneyland Enchanted Storybook Castle. On either side of the float, visitors will be greeted by Donald Duck, Daisy, Goofy, Pluto and Chip & Dale. Two-dozen dancers will surround the float, bringing an added touch of charm and entertainment with their exciting choreography, and as the parade float passes by, onlookers will be serenaded with the song “Disney Blast.”

The float will makes its debut at the festival on September 10, 2017, making its way through throngs of happy parade onlookers through downtown Shanghai and watched by millions more from across China live on television. After the Shanghai Tourism Festival Parade, the Shanghai Disney Resort float will make other local appearances in Shanghai from September 11 to October 6, to further spread the Disney magic with fans, families and friends throughout Shanghai.

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