General DisneyPress Release

Disney Bound During the “Dream Big, Princess” Campaign to Raise Money for Girl Up Program


The “Dream Big, Princess” campaign is inviting Disney fans to Disney bound in outfits inspired by their favorite female Disney characters

From October 10 through November 20, each like or share of a public photo or video with #DreamBigPrincess on Facebook, Instagram or Twitter will unlock a US $1 donation from Disney Worldwide Services to Girl Up, the United Nations Foundation’s program supporting girls’ leadership and empowerment (minimum donation: $500,000/maximum donation: $1 million).

The initiative is part of Disney’s ongoing “Dream Big, Princess” campaign encouraging kids everywhere to dream big by highlighting key story moments and inspiring qualities that each Disney Princess showcases through her adventures, such as Merida’s bravery, Cinderella’s kindness or Tiana’s perseverance.

How to participate:

  1. Share a photo of yourself Disney bounding as your favorite female Disney character on Oct. 11th – along with a description of why they inspire you.
  2. Include the hashtag #DreamBigPrincess.
  3. Encourage your audience to do the same.
  4. Unlock donations to inspire and support children everywhere!

You can find out more about this opportunity – and “Dream Big, Princess” in this Disney Parks Blog  post


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