Marvel Studios’ “Captain Marvel” to be Released in ScreenX
Audiences will cheer for the Marvel Cinematic Universe’s new leading heroine when the film opens worldwide in immersive ScreenX
Los Angeles, Calif. (February 12, 2019) CJ 4DPLEX (www.cj4dx.com), the world’s leading cinema technology company, announced today that Marvel Studios’ “Captain Marvel,” is coming to theaters in the ScreenX format on March 8, 2018.
“Captain Marvel” will be the third movie from Marvel to be converted into ScreenX, and the latest collaboration between The Walt Disney Studios and CJ 4DPLEX, following the globally successful ScreenX release of “Black Panther” and “Ant-Man and The Wasp.” “Captain Marvel” stars Brie Larson in the title role and is directed by Anna Boden and Ryan Fleck.
ScreenX is the world’s first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.
“‘Captain Marvel’ is another great movie from the Marvel Cinematic Universe that continues to showcase the full potential of the ScreenX format by taking us on an otherworldly heroic journey,” said JongRyul Kim, CEO of CJ 4DPLEX. “We are thrilled to team with The Walt Disney Studios and Marvel Studios to bring this inspiring new heroine to audiences in our newest cinematic experience.”
ScreenX has quickly enhanced its international reach, successfully screening Hollywood blockbusters and local feature films alike, including a record of eight Hollywood blockbusters released in ScreenX in 2018. In the past 12 months alone, ScreenX has seen a surge in the number of ScreenX installed auditoriums, which have grown to 200, a more than 50% increase year-over-year and will nearly double its footprint with the recently announced expansion plan with the Cineworld Group to open 100 locations across the U.S. and Europe.