Press Release

LEGO Star Wars Holiday Contest Announcement

Star Wars: Force for Change, FIRST, and the LEGO® Group Launch a 

“LEGO Star Wars Holiday Contest”

Fans Invited to Reimagine Their LEGO Bricks into Star Wars Holiday-Inspired Builds and Enter for the Chance to Win a FIRST LEGO League Experience and Exciting LEGO Prizes

BURBANK, Calif., December 9, 2020 ― This holiday season, as part of the Star Wars: Force For Change initiative, Disney, Lucasfilm, and the LEGO Group are teaming up with the global robotics community FIRST to bring fans an exciting challenge.

Through FIRST® LEGO® League, students around the world are introduced to the basics of robotics and engineering, using LEGO bricks to build unique solutions that teach coding, creativity, and teamwork. Now, Star Wars: Force for Change and FIRST are challenging you to reimagine LEGO bricks into Star Wars holiday-inspired builds.

In celebration of the release of the LEGO Star Wars Holiday Special on Disney+, we want to see how you, fans ages 13 and up, can use your LEGO bricks to create Star Wars holiday-inspired builds. Share a photo of your LEGO Star Wars holiday designs on Instagram or Twitter with #LEGOStarWarsHolidayContest and one grand prize winner will be selected to receive the LEGO Star Wars Millennium Falcon (#75192) set and a FIRST LEGO League team or classroom registration. Four runners-up will be selected to receive LEGO Star Wars The Child (#75318), LEGO Star Wars Poe Dameron’s X-wing Fighter (#75273), LEGO Star Wars Sith TIE Fighter (#75272), LEGO Star Wars AT-AT (#75288), and LEGO Star Wars The Razor Crest (#75292).

A panel of judges for the contest will include Star Wars Actress Kelly Marie Tran, LEGO Star Wars Design Director Jens Kronvold Frederiksen, and FIRST LEGO League alumni Sanjay and Arvind Seshan.

Virtual LEGO Star Wars holiday designs can also be submitted for entry using LEGO Digital Designer or LEGO BrickLink Studio.

The contest launches December 9, 2020 at 7 am PT, and contestants must share their holiday-inspired LEGO Star Wars builds on Instagram or Twitter using the hashtag #LEGOStarWarsHolidayContest by December 23, 2020 at 11:59 pm PT. Contest announcement video can be found here. See Official Rules: U.S. & Canada visit http://strw.rs/6008HzUvK; Great Britain visit http://strw.rs/6005HM4W1. Eligible countries include the United States, Canada (excluding Quebec), and Great Britain. Contestants must be at least thirteen (13) years of age at time of entry.

With funding support provided by Disney and Lucasfilm, FIRST expands access to science, technology, engineering, and math (STEM) learning for more than 679,000 students in over 100 countries around the world. Through this ongoing collaboration, Disney and Lucasfilm are helping to deliver hands-on learning opportunities and mentorship to youth, empowering them to not only think big, but to develop the skills needed to become the next generation of diverse creators, thinkers and leaders.

More information on how to get involved in FIRST® GAME CHANGERSSM powered by Star Wars: Force for Change can be found at firstinspires.org/2021season.

NO PURCHASE NECESSARY. Enter contest between 12/9/20 at 7:00 a.m. Pacific Standard Time (“PT”) and 12/23/20 at 11:59 p.m. PT. Open to legal residents of the 50 U.S. & D.C., Canada (excluding Quebec) and Great Britain (England, Scotland and Wales) who are 13+ at time of entry. Limit 1 submission per person regardless of method of entry. U.S. & Canada visit http://strw.rs/6008HzUvK, Great Britain visit http://strw.rs/6005HM4W1 for Official Rules including details on how to enter, eligibility requirements, prize descriptions and limitations. Void in Quebec, Northern Ireland and where prohibited. Sponsor: Lucasfilm Ltd. LLC, 1110 Gorgas Ave, San Francisco, CA 94129, USA.

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