DISNEY ULTIMATE TOY DRIVE DELIVERS JOY TO KIDS IN NEED THIS HOLIDAY SEASON
BURBANK, Calif., November 7, 2023 – Today, The Walt Disney Company launched its annual Disney Ultimate Toy Drive supporting the Marine Toys for Tots Program to help deliver toys to children in need this holiday season.
Disney’s relationship with Toys for Tots dates back to 1947, when Walt Disney and his team of animators designed the Toys for Tots logo that is still used today. Since then, The Walt Disney Company has continued to strengthen this relationship, engaging volunteers and providing charitable support to help Toys for Tots deliver toys to children in need nationwide. Since its founding, Toys for Tots Marines and volunteers have distributed 652 million toys to over 291 million children. Last year the organization set a record of distributing more than 24 million toys to nearly 10 million children, thanks in part to the collaboration with the Disney Ultimate Toy Drive.
“For over 75 years, Disney has been proud to work with Toys for Tots to help deliver joy to children in need,” said Lisa Haines, senior vice president, Corporate Social Responsibility, The Walt Disney Company. “From VoluntEARS opportunities to integrations into shows across our networks, our employees and cast members in every part of the company love supporting Toys for Tots and giving back at this special time of year in ways that only Disney can.”
“It’s amazing how this relationship started with a logo and has now transformed into an annual nationwide campaign supporting children in need. Toys for Tots is grateful to have the continued support of Disney to help bring their stories to children for the holidays and deliver joy during this season of giving,” said Lieutenant General Laster, President & CEO of the Marine Toys for Tots Foundation.
How to Participate
Fans and families can participate in the Disney Ultimate Toy Drive by donating a toy online at shopDisney.com now through December 24, 2023, or by donating a new, unwrapped toy in person at a U.S. Disney store location, Downtown Disney District at Disneyland® Resort, or in select locations at Disney Springs at Walt Disney World® Resort*, now through December 15, 2023.Walt Disney World® Resort, now through December 15, 2023.
Throughout the holiday season, Disney will air a Public Service Announcement on its television networks and streaming platforms—such as ABC, ABC Owned Stations, Disney+, Freeform, FX, Hulu, and National Geographic—in support of Toys for Tots.
Toy collections will take place at in-person film screenings and activations, including events for Disney Branded Television’s upcoming release of The Naughty Nine premiering November 22 on Disney Channel and the next day on Disney+, events surrounding the second season of the Disney+ Original series The Santa Clauses, premiering November 8, and the second season of Marvel Studios’ What If…? premiering this December on Disney+. Shows across the Disney networks including ESPN’s GetUp!, as well as ABC and ABC news programs including Good Morning America, Tamron Hall, The View, and Wheel of Fortune will feature Disney Ultimate Toy Drive and Toys for Tots stories to highlight the season of giving and the importance of supporting communities in need. Toy collections will also be hosted by the ABC Owned Television Stations in New York, Los Angeles, Chicago, Philadelphia, Houston, San Francisco, Raleigh-Durham, and Fresno.
Disney Theatrical Group will encourage audience members to support the initiative at select shows by featuring the Disney Ultimate Toy Drive in Playbills. Additionally, Disney Junior will host a special event for local Military families in Los Angeles featuring screenings of new Disney Junior holiday episodes including the brand-new SuperKitties: Merry Mousemas 22-minute special and the Mickey’s Christmas Tales stop-motion shorts, alongside holiday-themed crafts, activities, and a special Disney Junior toy donation from Just Play to Toys for Tots.
Additional donation opportunities and activations will be shared throughout the campaign. For more information or to get involved, visit www.disney.com/toydrive.
*At Downtown Disney District at Disneyland Resort, collection bins are located at the World of Disney store, Star Wars Trading Post, and retail shops inside Hotels of the Disneyland Resort. At Disney Springs at Walt Disney World Resort, collection bins are located at the World of Disney store, Marketplace Co-Op, Star Wars Galactic Outpost, and the Disney Springs Welcome Center.